Keyword – is a search term which web users type into search engines like Google.
If you’re a blogger it’s important to use keywords within your website.
Why that matters?
If you’re writing just to write, your content creating efforts will be wasted, because if you don’t use keywords – web users won’t find your content, that’s why it’s important to use keywords.
Keywords are key phrases that make content findable.
If people search for sewing.
You want to add sewing as your keyword, if you’re in the sewing niche.
How to find keywords?
There’s this Keywords Everywhere plugin for Chrome browser and Firefox.
With this plugin, you can find keywords which are relevant to your website’s niche.
People are searching for various stuff online.
And your blog’s purpose is to provide valuable information for the web user.
Once you install the plugin, your Google page will look similar to this.
The page shows you related keywords and the main keyword.
You see that key phrase “what are keywords” has 8100 searches per month and CPC is 0.61$, this means that writing an article on this phrase is actually beneficial for your blog.
If you’ll write an article, on such topic, or any other keyword. Your website might get an advertiser who actually will play you 0.61$ for an ad click.
Now you know how to find keywords.
Keyword competition is a factor which is shown by more advanced web software. That software is paid.
High keyword competition means that it’s hard to rank for a certain keyword. So you’d better search for keywords that have low competition and high search volume – if a keyword has low competition that means that keyword is underserved.
You want to write in underserved niches, because there are so much overserved niches.
The keyword “weight loss” has over one billion search results. That means that one billion web pages are competing for this keyword.
It will be hard to rank for this keyword, because it’s overserved.
When doing keyword research you want to look for keywords that are low in competition and are similar to your website’s niche.
Everyone who is doing keyword research is looking for a keywords that are underserved and are low in competition.
Long tail keywords are specific phrases of 5 or more words. Long tail keywords are defined as very specific, whilst broad keywords are defined as general.
Keyword like “keyword” is a key phrase which is broad and it’s not clear what the user is looking for, that’s called a broad keyword.
Long tail, on the other hand would be a keyword “why the keywords are important” this is more defined keyword because it lets you know exactly what the web user is searching for.
Articles with keywords.
The purpose of an article is to serve a keyword.
When users type in a certain keyword, they are looking for certain information – and Google’s mission is to provide users with information.
That’s why your job is to create articles Google loves. Google loves rich content: videos, audio, text, images – all that good stuff.
Your articles should be built around certain keywords users in your niche are looking for.
And it’s better to look for long tail keywords, because you’ll know exactly what information the web user is searching for.
If you take a keyword like this “how to be popular” you know what the person wants to find, but this keyword is overserved and unless you provide an exceptional article, or video, you won’t rank for it.
How to write keyword rich article.
When writing an article, you want to search for phrases that are within your website’s niche. Your website can be about anything you want and as long as it contains keywords, it will rank.
You could be writing without doing any research, people still would find your content, but it wouldn’t be search optimised.
You want to include key phrases and keywords within your article.
In theory every word is a keyword since people are searching for all the words.
When picking a keyword you want a decent search volume, because if you’re keyword doesn’t have a lot of monthly searches it won’t bring in a lot of readers.
Good count for a keyword is 500-10000 searches per month.
If you would rank for underserved keyword which has only 20 searches for month – you would get 20 readers per month to your article. More or less.
Don’t make the mistake which is made by many bloggers, most bloggers are too lazy to do keyword research, most bloggers don’t bother doing keywords.
Keywords = Organic Traffic.