When you start out some venture, especially if you’re a solopreneur then it means that you are a business. Of course, if you don’t have any formal company don’t call yourself a CEO.

Hustle is a part of what you do on a daily basis.

As far as I made a business. I know it’s hard. Although I don’t call myself an entrepreneur. I barely make any sales.

But if you have no audience, the only way you’ll build one is by getting out there and doing your ‘business’.

If you have some value to offer – people will stick around.

But in an era, where every niche is taken – you’d better come up with something unique, not necessary useful.

The use is going to come up later. When everyone ZIG’s – you ZAG.

Tell a different story about this world, if people whine – you say it’s easy to live. Because in general life is easy – you just have to eat, sleep and shit – how hard can that be?

You’re a business. Because if you’re in a informational business – you’re the one who provides the value.

Since there’s an infinite number of websites with information – people get deluded because no mortal understands life and reality in general.

Therefore somebody has information that simply is better and more true.

It might just be you.